Doritos Mexican Fiesta display has triumphed at the 2015 Global POPAI Marketing at Retail awards, with Creative Instore Solutions (CIS) announced as winners in the Food, Grocery & Convenience Semi-Permanent category. The CIS designed and manufactured point of purchase cart invokes the culture of Mexico while showcasing the Doritos brand. It’s off location placement of the Doritos product in the fresh food aisle was designed to create an occasion around a big night i.e. in Nacho Night occasion for shoppers.
