Jasbe BP service stations in NSW will now offer Dr. Dough products, in what is a significant move for the bakery brand.
Previously operating primarlily through a digital platform, the partnership with Jasbe BP will allow more customers to enjoy their products without committing to a larger purchase.
Kristy Bannister, CEO of Dr. Dough, said this partnership allows Jasbe BP to offer a fresh option for customers, giving them the chance to try their donuts at their local service station.
“We know there’s immense demand for our brand in the market, and partnering with Jasbe BP gives us the perfect opportunity to meet that demand.
“By leveraging Jasbe BP’s established locations, we can introduce our brand to a wider audience while utilising our customer database to maximize outreach.”
Bannister explained that the collaboration reflects Dr. Dough’s commitment to cultivating mutually beneficial B2B relationships.
“We believe in the importance of strategy and shared benefits when collaborating with other brands. As we look to the future, we’ll continue to seek partnerships that align with our values and contribute to our growth.”
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