Coca-Cola has introduced a new flavour to the Fanta range in Australia: Fanta Lemon. Following successful launches in Europe, the UK, and the US, this new addition is available in both regular and Zero Sugar options and offers a perfectly balanced citrus flavour that is zesty, vibrant, and refreshing.
David Forde, General Manager of Convenience & Petroleum at Coca-Cola Europacific Partners, said Fanta Lemon has been a highly anticipated flavour that Aussies have been waiting for.
“Flavour innovation is a significant growth driver within the carbonated beverages category, and we’re thrilled Coca-Cola has launched Fanta Lemon in the Australian market and we’re excited to introduce it to the P&C channel.”
“Within the flavours category, Lemon is the second most popular flavour, accounting for about 30 per cent of the market, second only to Lemonade. Tapping into this popularity, introducing Fanta Lemon will provide consumers with a new, great-tasting product, and retailers with an opportunity to help drive additional sales.”
To support the launch, there will be a Fanta Lemon “Wanta” campaign, to drive awareness of the new product.
Kate Miller, Marketing Director at Coca-Cola Australia, said: “The “Wanta Fanta” campaign cleverly reimagines the classic Fanta slogan, leveraging a modern rendition of the iconic jingle to connect with young Aussies’ pursuit of work-life balance, reminding fans to prioritise what they “Wanta,” like the simple pleasure of a 3 PM pick-me-up.”
Fanta has been made and sold in Australia for 70 years, with Fanta Lemon being the newest addition to the current Fanta range, which includes orange, pineapple, grape, and raspberry.
Fanta Lemon and Fanta Lemon Zero Sugar are available in P&C stores across Australia in 600ml bottles and other pack formats, offering options for every occasion.
Company / event contact details:
Coca-Cola Europacific Partners
Head office: Level 13, 40 Mount Street, North Sydney, NSW 2060
Phone: +61 2 9259 6222
Website: www.cocacolaep.com
Email: mycca@ccep.com