As summer heats up and activity on work-sites becomes hotter, Sungold FM Flavoured Milk will be going through a makeover. For a limited time only, Sungold FM Flavoured Milk will be changing its packaging of all milk flavours in the 500ml range – chocolate, strawberry, iced coffee and honeycomb – fluoro yellow (just like the familiar tradies uniform).
Sungold’s business manager Bill Slater said the company’s flavoured milk is a tried and tested form of rehydration and is very popular with the tradies and is a well known cooler-bag staple across the south western district of Victoria. The fluoro yellow repackaging is all a bit of fun for tradies– particularly coming into the hottest months of the year.
“We know tradies love flavoured milk, so by repackaging the 500ml range to fluoro yellow is a creative and tongue-in-cheek way of getting more people drinking milk that not only tastes good, a great source of protein and gets a laugh out of them too,” Mr Slater said.
But flavoured milk is not just for tradies: It’s also popular with for surf lovers who’ve come back from the pipeline, sports nutritionists and athletes around the world as their recovery sports drink of choice. Known as ‘nature’s sports drink’, new research shows milk’s natural blend of carbohydrates and electrolytes is an effective and hydrating recovery drink.
Milk also contains a high quality of proteins to aid sports recovery and performance like milk casein and whey protein which contain essential amino acids. As milk is quickly absorbed, when consumed straight after exercise or physical labour, nutrients in milk have been found to help regenerate the body faster which is important when loosing fluids through perspiration and hard work.
A fast and easy way to get essential nutrients to benefit growth, sports performance and general wellbeing, every 500ml bottle of Sungold FM Flavoured Milk has 16.0g of protein, which accounts for a third of the recommended daily intake*.
(Source: * http://daa.asn.au/for-the-public/smart-eating-for-you/nutrition-a-z/daily-intake- guide/)