FranConnect has introduced Frannie AI, a suite of artificial intelligence-powered tools designed for franchise and multi-location businesses, into the Australian market.
The AI-driven agents, embedded within FranConnect’s platform, aim to streamline operations, sales, and finance through automated insights and content generation.
Gabby Wong, CEO of FranConnect, said AI is arriving at a crucial time for businesses navigating complex operational challenges.
“Franchises and multi-location businesses manage hundreds of variables across development, operations, and complex ownership structures that have consequential outcomes.
“Generative AI comes at a critical time for our customers who must navigate ever-changing markets and competing constraints while delivering growth to shareholders and exceptional products to consumers.”
Frannie AI includes three core agents:
- Analyser, which provides role-specific insights and suggests additional data points for decision-making.
- Builder, which autonomously creates content such as targeted emails, campaigns, and workflow summaries.
- Automator, which recommends business actions to improve performance, such as engagement strategies and coaching plans.
Jaffrey Ali, Chief Product Officer and Head of Innovation at FranConnect, said the tool is built on a proprietary data model refined through years of market experience.
“General purpose generative AI models by themselves cannot replicate what FranConnect delivers. Frannie AI is architected on a proprietary franchise data model refined through years of deep domain training and based on the breadth of our reach in the market. This enables a level of system-wide intelligence that we are uniquely positioned to provide.”
FranConnect said the launch follows its strongest global sales performance to date, securing expanded partnerships with over 150 brands and adding 105 new customers. The company currently serves nearly 1,500 brands and over 1.3 million locations worldwide.
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