Frosty Boy’s national sales and marketing manager, Felipe Demartini, has been appointed to the newly created role of GM sales and marketing, to support the Queensland-based manufacturer’s international targets in 2016, particularly Greater China and India.
Since being at Frosty Boy, Demartini has helped grow sales by 25 per cent in the domestic market. He also led the development of Frosty Boy’s premium beverage line, The Art of Blend, launched in September 2014. Demartini’s newly created role will see him cover the company’s domestic and international markets, with overseas a core focus for the brand in 2016.
Frosty Boy CEO, Dirk Pretorius, said he was incredibly proud of Demartini’s achievement, and that his determination and tenacity had earned him the promotion.
“When Felipe joined Frosty Boy in 2012 as our marketing coordinator I knew that he would go far. Felipe has worked incredibly hard to earn his new position with the company,” Pretorius said.