Telstra has debuted at number 82 on the Millward Brown 2015 BrandZ Top 100 Global Brands list.
Released this week in the UK’s Financial Times, Telstra was also named one of the globe’s top ten telecommunications brands.
Now in its tenth year the list calculates global brand value using both publicly available financial data and global consumer surveys. According to its valuation, Telstra’s brand value is $12.7 billion.
Globally, Apple, Google and Microsoft topped the list as the world’s most valuable brands. Locally, the Commonwealth Bank of Australia, Westpac, ANZ and National Australia Bank were ranked in the top 100.
GMD Media and Marketing Joe Pollard, says the listing demonstrates the growing international awareness of Telstra and recognition of our unwavering focus on customer care.
“A brilliant brand is integral to realising Telstra’s global growth ambitions,” Joe says.
“International recognition as one of the top ten global telecommunications brands is a great endorsement of the hard work of Telstra teams across the globe. We’re focussed on building a brand that can adapt and thrive to help us win customers in this competitive marketplace.
“The qualitative components of these rankings in particular reflect how strongly our focus on customer service is resonating with our global and local customers alike as we seek to deepen our relationships and their engagement with our brand.”
The announcement follows February’s Brand Finance Global 500 annual survey which ranked Telstra as Australia’s second most valuable brand and number 139 on the list of the top 500 global brands.
See the full list of the Top 100 global brands here.