GS1 Australia and the Australian Made Campaign will collaborate to help brand owners in the food and grocery sector deliver the new country of origin labelling (CoOL) information to retailers and consumers.
The new Australian Government food labelling requirements will be rolled out over the next two years to minimise the impact on food companies of the extensive relabelling requirements.
From July 1, 2016, businesses selling food in Australian retail stores will begin using new, simplified food labels which show where the product is grown, produced, made or packed.
The scheme aims to help consumers make more informed purchasing decisions about the food they are purchasing for themselves and their family.
GS1 Australia and the Australian Made Campaign will support the new legislation by establishing a database of all food products made or grown in Australia and capture brand owner CoOL data on the National Product Catalogue.
Australian Made Campaign CEO, Ian Harrison, said: “We welcome the collaboration with GS1 Australia as it will provide brand owners and retailers with food labelling consistency, access to country of origin information via the National Product Catalogue, and seamless integration of product country of origin information onto online shopping platforms.”
According to Maria Palazzolo, GS1 Australia’s CEO, this collaboration supports the shared vision of protecting the Australian food supply chain and the safety of consumers.
“Today people want to know where their food is grown, manufactured and packaged. The new labels will alleviate growing concerns about the quality and safety of the food they eat. Capturing and leveraging the CoOL data on the National Product Catalogue using GS1 standards will also allow for better visibility of product as it moves through the value chain.”
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