Harvest Snaps has announced the launch of Scoopers, a new range of veggie crisps designed for dipping and snacking.
Scoopers are made with real beans, are gluten-free, and contain less than 100 calories per serving. They will be available in four flavours: Jalapeño Cheddar, Loaded Taco, Sour Cream & Chives, and Supreme Cheese, the latter exclusive to 7-Eleven.
Alice Collins, Senior Brand Manager at Harvest Snaps, described Scoopers as “more than just a snack” and a “game-changer for anyone who is seeking to balance healthy eating without compromising on flavour.”
The product will be supported by a marketing campaign, “Don’t Dip, Scoop,” featuring influencer collaborations, PR activations, and sampling initiatives. Promotional activities will include influencer-hosted Paint and Sip events, a curated Spotify playlist, and dip recipes tailored to each flavour.
Harvest Snaps will also engage in extensive sampling, targeting professionals through its Office Sampling Program and reaching sports fans via its partnership with the Melbourne Football Club. Scoopers will be sampled at events such as Family Days, training sessions, and selected MCG match days.
Harvest Snaps Scoopers will be available from 7-Eleven, Coles, and independent retailers at an RRP of $5.00.
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