IGA has launched a series of new national TV commercials inspired by real stories. These TV adverts celebrate how IGA retailers ‘do things differently’ because they are independent and bring to life the special relationships they have with their local customers, communities and suppliers.
The new TVCs continue with Aussie favourite, Shane Jacobson recounting things that have happened in IGA stores across the country. The TVCs show how one local retailer made it easy for a boutique relish producer to get stocked at her IGA; and how another store owner hunted down an Irishman’s favourite cheese from home that he couldn’t find anywhere else.
Speaking of his involvement in the new TV adverts, Jacobson said: “IGA stores truly sit at the heart of communities across Australia. I have been lucky enough to spend time with many IGA owners and see first-hand their generosity and the important role they play in the communities they operate in. I’m thrilled to be part of these new TVCs which showcase just some of the things that happen in IGA stores day in and day out.”
Tracy Wilson, IGA’s general manager marketing, added: “We are proud to showcase the incredibly generous people behind IGA and share just a few of the stories of how IGA retailers across the country go above and beyond for their local communities, day in and day out. Our new TVCs tell just a handful of these stories with refreshing simplicity and continue the work already established with our 1,400 Stores 1,400 Stories series.”
Christian Finucane, Founder & Creative Partner at The Core Agency who created the TVCs said: “IGA is an iconic Aussie brand and we are thrilled to be working with the whole team. As an independent, we share the same values as IGA and can’t wait to help deliver their plans. There’s a wealth of compelling IGA stories to tell, and our new creative brings an authentic way for Shane to share them with Australia.”