UP&GO™ is set to make a splash in the beverage market once again with the introduction of its latest flavour innovation: UP&GO™ Iced Mocha. This enticing blend of chocolatey bliss and creamy coffee flavour promises to captivate taste buds with its refreshing, mellow profile. With a stellar 4.5 Health Star Rating, its generous 500mL format ensures consumers get more of what they love in every bottle.
The decision to launch UP&GO™ Iced Mocha was driven by extensive market research and valuable consumer insights. It’s evident that consumers are seeking convenient nutrition and flavour variety, with UP&GO™ Iced Mocha ranking as the #1 flavour for purchase intent among consumers*. Moreover, mocha flavour is outpacing growth in the iced coffee segment, indicating a strong consumer preference*. This presents an opportunity to drive incremental sales and bring new consumers to the category.
UP&GO™ Iced Mocha will become widely available at Energy & Convenience retailers from September. Developed by Sanitarium’s team of dieticians and food scientists, UP&GO™ has evolved to cater to diverse consumer needs throughout the day, whether as a quick on-the-go breakfast or snack, an afternoon pick-me-up, or simply a little treat.
What sets UP&GO™ apart is its commitment to nutritional excellence without compromising on incredible taste. Packed with 11 essential vitamins and minerals, along with fibre, protein, and calcium, UP&GO™ Iced Mocha not only satisfies cravings but also supports a balanced diet.
As the beverage landscape continues to evolve, UP&GO™ remains dedicated to innovation and quality. UP&GO™ Iced Mocha represents the next level of taste and nutritional expertise, delivering on the promise of both great flavour and essential nutrients.
Whether enjoyed as part of a morning routine, a midday refreshment, or an evening indulgence, UP&GO™ Iced Mocha promises to delight with every sip. Don’t miss out—contact the Distributor Group at 1800 989 022 or info@the-distributors.com.au to place an order or for more information.
*n = 387 UP&GO buyers & considerers. Good Food Lounge, UP&GO New Flavours consumer research, March 2023