Kellogg Company announced at its second-quarter 2015 sales results last week that it’s continuing its push to healthier food options, with plans to discontinue use of artificial ingredients in its cereals, snack bars and other products by 2018, while all Kellogg products in Australia are already free from artificial colours.
“Our goal is to complete this transition by the end of 2018,” Kellogg Company said.
Second-quarter 2015 reported net sales decreased by 5.1% to $3.5 billion, largely as the result of currency impacts. Currency-neutral comparable net sales increased by 0.1% in the second quarter, sales increased in the Asia Pacific regions, while the Pringles snack business posted good growth rates internationally.
“We were pleased that results in the second quarter were as we expected,” said John Bryant, Kellogg Company’s chairman and CEO. “After a difficult 2014, we continue to build momentum in 2015 and are on-track to achieve our long-term-growth targets for currency-neutral comparable sales and operating profit in 2016.”
A Kellogg’s Australian spokesperson said that the move to all natural ingredients in cereals and snack bars is a global commitment that it’s working on to meet in all Kellogg markets by the end of 2018.
Dr Michelle Celander, Kellogg’s senior nutrition & regulatory affairs manager, said: “We know that consumers are looking for foods with simpler ingredients, and we’re answering that call. All Kellogg products in Australia are already free from artificial colours, and we’re always working on ways to make positive improvements to our foods.
“A great example of that is Froot Loops, which since 2011 contains only natural colours and flavours.”
Kellogg Australia recently launched two new savoury snacks in Be Natural tasty and healthy snack foods and two indulgent Be Natural Mini Bites, welcome additions to convenience and grocery stores’ snack food ranging.