LaManna, the popular Melbourne food emporium, has a new look following a recent rebranding project with Davidson Branding.
The rebrand was introduced to set LaManna apart from the competition. The new look features bold, green typography and pays homage to its Italian roots.
Patrick LaManna, CEO of LaManna, said this project was set to emphasise the brands Italian heritage and drive their passion for guaranteeing an intimate shopping experience.
“Whether it’s homemade quality lasagne, or a shopping destination that feels just like visiting Nonno’s place, LaManna encourages people to celebrate the things that make them feel good whilst embracing all the traditional values of family that characterise our brand.
“The plane in our new logo is a nod to my Nonno Pasquale LaManna. He flew into Essendon Fields in 1948 and he is the reason we hold such high values in LaManna today.
“We wanted to show a sense of togetherness and unity too as we are more than the ultimate destination for a weekly shop. We are the perfect meeting place for lunch and coffee, to socialise, or even for a business lunch. The circular font around the large logo represents this.”
The new branding will be spread across the entirety of LaManna from the outdoor signage through to the packaging on the delicious ready-made meals that are made by LaManna chefs, fresh produce, shopping bags and in the café.
Naomi Landau Eglick, General Manager of Davidson Branding, said that central to the rebrand was ensuring LaManna is recognised as one of Melbourne’s most loved food destinations, targeting people who are passionate about good food experiences.
“A significant element of the rebrand was to showcase and celebrate the quality, wide variety, and deliciousness of the LaManna food offering. This has been brought to life using full bleed, macro food photography that makes your mouth water.
“The new brand mark highlights the Italian heritage underpinned by the family background and the importance of good food and good friends.”
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