Healthier categories are #1 for driving spend in store within Convenience outlets, and this has increased by 12% in just two years*.
Lion Dairy & Drinks is on a mission to make it easier for consumers to make healthier choices for themselves and their families. It is what Lion calls Our Goodness Promise. Nine out of 10 Australians don’t get their recommended daily intake of dairy [1] and more than 80% are not getting their recommended daily serves of fruit [2].
“We hear this need from our consumers and our mission is to provide options to help them balance what they eat and drink,” said Lion Dairy & Drinks Marketing and Innovation Director, Darryn Wallace.
“We also want to provide more information about the products they are consuming. It is particularly challenging for consumers seeking healthy on-the-go snacking options within the Convenience channel, with 65% saying they aren’t satisfied with the current snacking options available and 35% saying that by improving the snacks available they’d buy more often [3].
To deliver on this consumer promise Lion is launching two healthy on-the-go snacking solutions Farmers Union 130gram pouches, and a range of specialty juice and drinks products. Real Wholesome & Rejuvenating Blends are healthy flavours blended with surprising fruits, vegetables, herbs and spices.
“The specialty juice segment is exploding with 25% growth vs last year within grocery [4], meaning consumers are actively seeking these products in-store,” said Lion Dairy and Drinks Impulse Customer Director, Felicity Needham.
“With 60 days shelf life and an easy on-the-go convenient 300ml size, Real Wholesome & Rejuvenating Blends offer retailers the opportunity to trade up existing shoppers into a more profitable sub-category, whilst driving incremental sales for their stores.”
To deliver on the emerging snacking occasions Lion Dairy & Drinks are is launching Australia’s No 1 grocery Greek Style yoghurt [5] brand, Farmers Union into a convenient, portable, on-the-go resealable 130g pouch.
“Our blockbuster brand Farmers Union will soon be available in a convenient 130g pouch format. With no artificial colours or flavours, no artificial sweeteners and the goodness of calcium this wholesome, nutritious snack is what yogurt lovers have been waiting for,” said Darryn.
“Both products will be supported with an integrated trade and retail marketing campaign featuring digital and sampling to build awareness and drive trial.”
Real Wholesome & Rejuvenating Blends are available now, and Farmers Union pouches are available to order from 18 December. For more information contact your Lion representative or call 1800 000 570.
Sources;
* Field Agent, Petrol & Convenience Food & Snacking Options, June 2017
[1] ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4364.0.55.012main+features12011-12
[2] Hendrie, GA et al (2015). Consumption of fruit juice in the Australian population. A secondary analysis of the Australian National Nutrition and Physical Activity Survey 2011-12. CSIRO, Australia
[3] Field Agent, Petrol & Convenience Food & Snacking Options, June 2017
[4] Aztec Scan 6m to 14/5/17 vs YA $ Value Growth MAT 4/6/17
[5] Source: IRI, AU Grocery Scan; Total Yogurt, Dollars, MAT to 22/10/17