Snickers

Mars Wrigley launches Australian-exclusive Snickers bar

Mars Wrigley has launched Snickers Coffee Flavour, an Australian exclusive, into 7-Eleven stores across the country.

Mars Wrigley’s Research and Development team spent two years working on the new flavour, including 13 prototypes, perfecting the balance of coffee and classic Snickers ingredients.

Chris Hutton, Director of Research and Development at Mars Wrigley, said they know how much Aussies love their coffee and are excited to bring this new twist on Snickers to life.

“Snickers Coffee Flavour is a proudly Australian-made product, formulated by our local team in Ballarat to deliver on both taste and sustainability, and we can’t wait for fans to try it.”

This delicious new twist features coffee flavoured nougat, crunchy peanut, smooth caramel, and rich milk chocolate, all in one mouthwatering bar.

Snickers Coffee Flavour is currently only available at 7-Eleven before rolling out to other convenience stores, independent retailers, and leading supermarkets in February 2025.

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