Masters Milk

Masters Milk marks 100 years with museum exhibition

Western Australian dairy brand Masters Milk is celebrating its centenary with an exhibition at WA Museum Boola Bardip.

The exhibition, running from 29 January to 30 March 2025, will showcase vintage advertising, historical artefacts, and memorabilia reflecting Masters’ impact on Western Australia’s dairy industry.

Founded in 1925 by Harold and Thelma Masters in Byford, the brand has maintained a strong local presence, supporting dairy farming families across the state from Pinjarra to Albany. The company’s legacy includes well-known cultural moments such as the introduction of the Masters Cow mascots in 1976 and the annual milk carton regatta.

Michael Partridge, a fourth-generation dairy farmer whose family has supplied Masters for decades, contributed items including vintage packaging and butter churns to the exhibition.

“It’s not just about producing high-quality dairy; it’s about the shared history we’ve built and the trust Western Australian families have placed in us over the decades.

“Being part of this exhibition and sharing these pieces of Masters’ past has been a proud way to honour its 100-year milestone and celebrate a brand that holds such deep roots in our community.”

Darryn Wallace, Executive General Manager at Bega, which owns Masters, described the milestone as a testament to the brand’s longevity.

“100 years is no small feat and reaching this milestone is a testament to Masters’ spirit and innovation. As we commence 100th birthday celebrations, we honour the legacy of Mr and Mrs Masters who first established the brand in 1925, while also looking forward to another century of WA dairy goodness.

“Masters has been an integral part of the Western Australian community for a century and we couldn’t have achieved this milestone without the support of our loyal WA locals.”

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