Minecraft has launched a range of flavoured milks made by Norco Co-operative inspired by the video game.
Brokered by Asembl on behalf of Merchantwise, the brand licensing agency for Minecraft in Australia and New Zealand, the release sees four Norco Minecraft flavoured milks hitting shelves.
Ben Menzies, General Manager of Commercial and Strategy at Norco, said Norco shares with Minecraft a mission to build a better world through the sustainability of the dairy industry, producing award-winning milk, and creative innovation.
“We hope Minecraft fans enjoy exploring the world of flavour we have created. Milk is one of the most nutritious drinks available providing hydration that’s high in protein, an excellent source of calcium, vitamin B12 and contains natural electrolytes.
“All of this, plus Norco’s award-winning touch, makes the new Norco Minecraft range the go-to drink choice for gamers, young and old, to help fuel those endless hours of gaming and sustain optimal performance in the world of the unknown.”
The range is available in a new 375ml single-serve size, has no added sugar, is lactose-free, and comes in the following four flavours – Choc Charger, Lime Lightning, Strawberry Slam and Caramel Chug – all with a four-star health rating.
Kerryn McCormack, Managing Director of Merchantwise, said they are thrilled to be extending the Minecraft brand into the food and beverage category for the first time in Australia.
“Through this launch with Norco Co-operative Australian Minecraft fans can now enjoy their favourite brand as nutritious flavoured milks with no added sugar and a four-star health rating.”
The Norco Minecraft flavoured milk range is now available in Independent Supermarkets, Woolworths, and Coles and for RRP $3.60.
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