Two iconic Aussie brands unite to create Ice Break Mocha
Australia’s #2 Iced Coffee ICE BREAK, has teamed up with the #1 Rainbow Flavoured milk brand in the nation, OAK, to create the ultimate mocha. Ice Break Mocha will disrupt the Flavoured milk category and generate news and excitement amongst consumers.
With the established real coffee credentials of Ice Break, new Ice Break Mocha delivers a delicious full cream milk blend of two shots of coffee with OAK’s full-on chocolate flavour. This new addition complements the Ice Break range and provides a new option for consumers seeking a real coffee recharge.
To support the launch digital media and out of home advertising will be used to leverage the scale of these beverage power brands, and drive penetration with new consumers to the category.
Ice Break Mocha comes in both 500ml and 750ml formats and will be available in grocery and convenience stores from October.
Ice Break, wtf have you done? Full cream milk? Yuck.
I’ve been a fan for years, Very disappointed in this product & the Oak chocolate isn’t that distinctive either.
Please reconsider producing this in Reduced Fat Milk & improve Chocolate flavour. Not happy, won’t buy this again.
Dare Mocha flavour is 100% better.