Mr Whippy has launched two new ice cream cup flavours, Vanilla Bean and Chocolate, into Metro Petroleum stores across the country.
The iconic Australian brand has joined forces with Metro Petroleum to bring its 120ml ice cream cups to Metro’s 300 locations, allowing more Australians to experience the fun and joy of Mr Whippy.
Paul Ayoub, General Manager at Mr Whippy, said the response so far has been unbelievable.
“We have ensured that there is plenty of stock in-stores and ready to ship to keep everyone happy. People are already asking, ‘What’s the next flavour in the pipeline?’, ‘Best ice cream ever’, ‘Perfect size’, and ‘Wow, what a quality product’, just to name a few. Metro Petroleum retailers are extremely excited that they were chosen to offer this new and exciting offer.”
And its not just for the kids; Ayoub explains that everyone is the target for the new Mr Whippy Ice Cream Cups.
“Research has shown that all age groups want and love Mr Whippy. This product allows us to tap into this and serve a quality premium product you expect from Mr Whippy.”
This is especially true for those who grew up with the sounds of Greensleeves echoing through the streets.
“There is no doubt that nostalgia plays a part in consumers purchasing decisions. It also creates a very high expectation on quality, something that the Mr Whippy Ice Cream Cups deliver upon.”
Given the success of recent Mr Whippy releases, Ayoub explains that consumers can expect more offerings from the iconic Australian brand in the coming year.
“The Mr Whippy Ice Cream cups now join the portfolio of Mr Whippy branded items. We have Mr Whippy Chocolate blocks, Mr Whippy Cookies, Mr Whippy Soft Serve, Mr Whippy shakes, and Mr Whippy apparel. There will be new and exciting lines and extensions coming in 2025. Keep your eyes and ears out!”
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