Australian Red Cross

Nestlé partners with Australian Red Cross in new campaign

Nestlé and Coles have partnered with Australian Red Cross to help Australians get emergency-ready this September.

The collaboration aims to promote emergency preparedness for both individuals and communities, providing the skills, resources and knowledge Australians need to prepare effectively for emergencies and overcome unexpected challenges.

Iain Shedden, Director of Sales at Nestlé Australia, said Nestlé are passionate about making a positive impact in the communities it serves across the country.

“We are committed to ensuring the well-being and safety of individuals and families and offering aid in times of crisis.

“We welcome this opportunity to partner with Coles and Australian Red Cross. To boost the impact of the partnership, Nestlé Australia is supporting the Australian Red Cross with $100,000 to help Australians affected by disasters.”

Nichola Krey, Director of National Emergency Services at Australian Red Cross, said working with partners like Nestlé Australia and Coles helps foster a culture of preparedness in Australia – especially during EmergencyRedi Week, which falls in September.

“EmergencyRedi Week is a dedicated time for Australians to increase their awareness and take action by completing an emergency RediPlan, so they can face future emergencies with confidence. With Coles and Nestlé Australia amplifying the importance of being ready, we hope that people will take time this month to make sure they’re prepared.”

Sally Fielke, General Manager Corporate and Indigenous at Coles Group, said Coles is delighted to partner with Nestlé and Australian Red Cross to help local communities, team members and customers get emergency-ready this September by raising awareness in Coles stores across Australia.

“Coles has a long and proud history of supporting disaster relief efforts in Australia, providing essential supplies to support emergency services and vulnerable communities and raising funds in times of need.”

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