South Australian brand Farmers Union Iced Coffee has announced its newest product innovation, the all-new Farmers Union Iced Coffee Edge liquid breakfast.
A quick brekkie to go that’s made with real coffee, protein and fibre, the new product from Farmers Union Iced Coffee is available from Friday May 11 and is set to be a consumer favourite, with 77% of those surveyed saying they would replace their current liquid breakfast with Farmers Union Iced Coffee Edge.
Packed with the same real coffee taste of Farmers Union Iced Coffee, the new quick brekkie option is available in both Original and Mocha flavours throughout convenience, supermarkets and independents across SA, VIC and NT.
Lion Dairy and Drinks marketing and innovation Director Darryn Wallace said this long-awaited launch was motivated by the brand’s die-hard fans.
“We know that one in three people are regularly tucking into brekkie on the go, but they still want their morning coffee kick,” he said.
“Farmers Union Iced Coffee Edge has been created with these consumers in mind – giving them the famous South Australian iced coffee, plus protein and fibre in one drink to tackle the morning head on.”
Still proudly manufactured in Salisbury, South Australia, Farmers Union Iced Coffee Edge will be hard to miss with a huge campaign launching across out of home, digital, radio, PR and sampling channels across South Australia to coincide with the launch.