New Sunrise and Sunrise Local Stores have launched their annual Shocktober campaign in support of Heart of the Nation.
The campaign, which runs throughout October, supports Heart of the Nation; a lifesaving initiative dedicated to raising awareness about sudden cardiac arrest and the importance of early access and visibility of AEDs (Automated External Defibrillators).
Throughout October, 10 cents from every participating product purchased across the New Sunrise and Sunrise Local Stores network will be donated to Heart of the Nation, with a goal to raise over $250,000 and reach an audience of more than 20 million Australians.
The extensive TV and radio campaign will be featured on over 180 TV and radio programs nationwide, helping raise awareness about the accessibility and importance of AEDs in the community.
Steve Cardinale, Managing Director of New Sunrise, said they’ve always supported Heart of the Nation’s mission, and with Shocktober, they’re taking it further by ensuring people across Australia understand how simple actions can save lives.
“This initiative isn’t just about raising money – it’s about raising awareness and giving people the tools they need during a critical moment. Early access to an AED can increase someone’s chance of survival by up to 75 per cent.”
Alongside raising money, the campaign also amplifies the life-saving message of ‘Call, Push, Shock’ – the three critical steps everyone should know when responding to a cardiac emergency.
As an added incentive, customers who purchase a a participating product will also have the chance to win a VIP experience at the cricket with Greg Page, the founder of Heart of the Nation and original Yellow Wiggle.
One lucky winner and two of their friends will enjoy an unforgettable day with Page, further enhancing the excitement around the campaign.
Learn more about Heart of the Nation’s life-saving mission and find your nearest Sunrise Local Store here.
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