It is no secret that Australians love caffeine. With lives getting busier and busier every day, people are looking for easy, convenient ways to boost their energy levels and increase their mental alertness.
Wakey Wakey Energy is an exciting new energy player on the market.
Launched in 2021, Wakey Wakey has been shaking up the energy space, offering new and innovative ways to get your energy boost and has quickly gained a loyal following amongst students, tradespeople, shift workers and fitness enthusiasts alike.
Currently available throughout the grocery and pharmacy channels. The great tasting caffeine energy effervescent with their unique, high quality, high caffeine and Guarana formulas are also high in energy, low in sugar and great value for money.
And now…Wakey Wakey is available in a convenient, soft gel, liquid capsule format.
Wakey Wakey Caffeine Energy Liquid Caps are available in convenient packs of 20, with each liquid filled soft gel capsule containing 100mg of caffeine + Guarana – more than a cup of coffee and more than a standard energy drink!
This exciting new product launch is great on-the-go, perfect for the work bag, car glovebox or sports bag. The soft gel format absorbs faster than a tablet and is easy to swallow, making it a great choice for when consumers are looking for effective energy.
At only 55c a serve, the new Wakey Wakey Caffeine Energy Liquid caps are also great value for money when looking at alternative energy choices within the market.
Dominique Ries, GM of Marketing for Wakey Wakey says, “We know energy seekers are looking for their energy boost at all different times of the day and all different locations, so we are super excited to be able to launch our high energy liquid capsule format into the P&C channel.”
Wakey Wakey Caffeine energy Liquid Caps are available in Australia from August with the launch supported by a high-value social media campaign and strategic out of home billboard advertising on major motorways, airport baggage claim areas and major public transport hubs to drive trial and awareness for your stores.
For more information about purchasing Wakey Wakey, please contact P&C distributor Smooth Wholesales on 1300 180 770 or visit https://smoothwholesales.com.au/wakeywakey/