P&C veteran Derryk Kane has joined Nu-Pure as National Business Manager for the petrol and convenience (P&C) channel.
Kane, who previously held positions as National Account Manager and Business Manager for P&C at Sanitarium over a period of seven years, brings extensive experience and a strong network within the industry.
“I’ve got a really good understanding of the channel. A lot of experience and connections and an understanding of the consumers and trends. With the skill set I’m bringing to Nu-Pure, I can just hit the ground running.”
Kane explained that his decision to join Nu-Pure was influenced by the company’s growth aspirations and its focus on innovation in the bottled water category.
“They’re in an exciting growth phase. They’ve been around for around 20 years, which is not long when you look at the tenure of other brands and manufacturers, but they’ve got aspirations to grow their brand across the channel and in other channels, which is exciting,” he said.
Nu-Pure’s investment in infrastructure was another factor that drew him to the role.
“Nu-Pure are looking to invest in their own infrastructure to set themselves up for the years ahead. They wouldn’t invest like that if they didn’t have aspirations for growth over both the short and long-term.”
Kane also pointed to the increasing demand for functional beverages, including alkaline and protein waters, as a key industry trend and a reason for the growth of the category.
“The category is growing because consumers want more than just refreshment—they want something that delivers added benefits. People are looking for the functional benefits a product can offer. Beverages can provide that through proteins, hydration, and other enhancements.”
The collaborative nature of the P&C industry is a value that Kane identified as a reason he enjoys working in the channel.
“This channel is highly collaborative. If a challenge arises, the focus isn’t on placing blame but on working together to find solutions and drive growth. Both sides are willing to cooperate and explore opportunities rather than just pointing fingers. The strong emphasis on collaboration in this channel is great to see.”
Kane officially started his new role at Nu-Pure on March 24.
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