Planet Ark has joined forces with Planet Protector to tackle the issue of expanded polystyrene (EPS) packaging which is responsible for a significant rise in plastic waste due to its use by home delivery services.
Planet Ark are the leading environmental behaviour change organisation and Planet Protector are the distributors of multi-award-winning sustainable packaging innovation Woolcool.
Due to a lack of recycling options for EPS, there is a demand for an effective and sustainable alternative.
Planet Ark believes Planet Protector are revolutionising the insulated packaging industry with their products.
Woolcool is an innovative, insulated packaging range made from wool waste, it is ideal for the delivery of products requiring temperature control. Testing has shown that Woolcool maintains pharmaceuticals and food contents at their required temperature for longer than conventional materials.
Woolcool is biodegradable, recyclable and compostable giving it greater potential beyond just packaging. It also serves as another outlet for farmers with waste wool.
Planet Ark’s partner relations manager Kristie Baker said the partnership will not only promote the use of responsible packaging but also help Planet Protector to refine its Woolcool product range.
“The huge rise in home delivery services using unsustainable packaging is a major environmental concern,” she said.
“A game-changing new alternative to conventional materials that are derived from fossil fuels, Woolcool is ideal for a broad range of products that require temperature control, and we are looking forward to seeing it evolve.”
Planet Protector CEO Joanne Howarth said: “For a long time there was no real, viable alternative to polystyrene. Now that Woolcool is available to Australian businesses, they not only have access to an insulated packaging that outperforms polystyrene, they also have a cost-effective solution with unrivaled green credentials. You can’t get a better solution than that”.
The winner of 3 WorldStar Packaging Awards in the Transit, Food and Packaging Materials and Components categories, Woolcool has received international recognition as an example of sustainable product innovation and has saved almost 1.5 million EPS boxes annually since its 2016 launch.
The Woolcool product range includes lined cardboard boxes, pouches and postal packs, and is available at www.woolcool.com.au .