Celsius, an energy drink brand that has proven popular overseas, has officially launched in Australia with a range of four flavours.
Suntory Oceania is the exclusive manufacturing, sales, and distribution partner of Celsius in Australia, with the range available now at 7-Eleven.
Kyle Watson, Chief Marketing Officer at Celsius, said the brand is strategically expanding into new markets and they’re thrilled to further widen its global footprint to include Australia.
“Australia presents an exciting opportunity to connect with a community that shares our passion for living fit. We’re eager to introduce the ‘Live Fit’ lifestyle and our refreshing energy drinks to Australian consumers, empowering them to be their best selves in everything they do.”
The ‘Live Fit’ lifestyle encourages individuals to embrace a mindset and a lifestyle to make the most of everyday, with Celsius planning to activate key global partnerships and build a sense of community and connection with Australian consumers.
The four Celsius flavours arriving in Australia are Celsius Sparkling Kiwi Strawberry, Celsius Sparkling Watermelon Lemonade, Celsius Sparkling Green Apple Cherry, Celsius Cosmic Vibe and Celsius Sunset Vibe.
The popularity of the brand has grown worldwide and is described as a “true disruptor” in the evolving energy products category, with its unique formula and fruit-forward flavours.
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