Posca Hydrate: BECAUSE GLADIATORS DIDN’T DRINK SH*T!

Posca Hydrate – the original sports drink of the ancient world – has launched Down Under, reinvented by previous SAS Australia winner and media personality Merrick Watts, this modern twist on an ancient Roman beverage delivers sugar-free, sparkling hydration in every can. Designed for modern-day warriors and health-conscious consumers, Posca Hydrate is Australia’s first hypertonic drink that’s sugar-free, all-natural, and 100% stimulant-free.

What Makes Posca Hydrate Special?

Posca Hydrate’s hypertonic formula is packed with four essential electrolytes and a surprising secret ingredient: red wine vinegar. This powerhouse addition brings five times the antioxidants of apple cider vinegar, alongside benefits like better gut health, improved blood sugar regulation, and reduced snacking. Combining ancient wisdom with cutting-edge science, it’s hydration that goes beyond the basics.

“Aussies are craving a better alternative to traditional sports drinks,” says co-founder Merrick Watts. “During lockdown, I stumbled across the original Posca recipe — the drink of gladiators — and was fascinated by its health benefits. As a self-confessed fitness nut, I was disappointed by the lack of sugar-free options. Posca Hydrate is the no-nonsense solution for hydration without the crash, stimulants, or regrets.”

More Than a Sports Drink

Posca Hydrate quenches thirst no matter the activity level — from post-workout recovery to a beach day or even a 3 PM office slump. Its benefits extend beyond physical performance, with hydration boosting focus, energy, and productivity throughout the day.

Expert-Approved Hydration Dr. Dan Pronk, ex-SAS doctor and hydration expert, highlights the importance of Posca Hydrate’s sugar-free formula: “Around 80% of Australians suffer mild dehydration daily. Many turn to sugary sports drinks or energy drinks, which fail to provide sustained hydration. Posca Hydrate’s hypertonic formula replenishes electrolytes and water effectively without the unnecessary sugar or stimulants.”

Refreshing Flavours, Bold Taste

Available in three invigorating flavours — Grape, Yuzu (Citrus), and Pineapple — Posca Hydrate balances refreshing minerality with a satisfying tartness. Its bold aromas and signature effervescence make it as craveable as it is functional.

Born from History, Perfected for Today

Rooted in ancient Rome, Posca was the go-to drink for soldiers and gladiators. Watts, leveraging his wine expertise, reimagined the recipe for modern lifestyles, infusing it with bubbles and refining it over three years to ensure premium taste and health benefits. The result? A beverage as functional as it is delicious.

Where to Find Posca Hydrate

Posca Hydrate is now available nationwide at major convenience stores, petrol stations, select gyms, and online at poscahydrate.com. Follow @poscahydrate on Instagram and TikTok to stay updated.

To become a part of the hydration revolution contact your local distributor representative or our sales team on sales@poscahydrate.com

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