PepsiCo’s Red Rock Deli and Smith’s are continuing to drive innovation in the snacks market following the launch of two new ranges.
Setting a new standard in premium snacking is Red Rock’s new gourmet range, Red Rock Deli Special Reserve. Red Rock Deli Special Reserve includes three flavour combinations: Red Rock Deli Special Reserve Wagyu Beef & Wasabi Cream, Champagne Vinaigrette & Shallot and Creamy Saffron & Sage, and comes in sophisticated black packaging.
Wagyu Beef and Champagne Vinaigrette are available in 150g and 65g packs, while Creamy Saffron comes in a 150g pack.
Red Rock Deli is investing in a range of activities to support the launch, including a new TV campaign, outdoor display posters, sampling, and a social media campaign targeted at foodies. The campaign kicks off early April 2016.
Smith’s has also launched a new limited edition range, Smith’s Duos – two different flavours of potato chips mixed together in one bag.
Similar products have already proven successes overseas under the Lay’s brand in Spain and the Netherlands and Walker’s in the UK. Smith’s Duos will be available in a range of flavour combinations, set to appeal to a wide range of consumers: Sweet Chilli & Sour Cream; Chicken & Honey BBQ Sauce and Garlic Bread & Cheddar.
All flavours come in a 150g pack, while Sweet Chilli & Sour Cream and Garlic Bread & Cheddar are also available in a 90g pack.
The Red Rock Deli Special Reserve will be available in Woolworths, independent grocery outlets and selected retailers, while the Smith’s Duos will be available in Coles stores, independent grocery outlets and selected retailers.