Remedy has entered a year-long partnership with Movember and will launch limited-edition bottles to help raise funds for the leading men’s health charity.
As part of the partnership, a selection of Remedy Kombucha’s classic 330ml bottles will be getting a special ‘Mo-edition’ makeover to feature a moustache in place of the word Kombucha.
The Mo-editions will be rolled out on the top selling Remedy Kombucha Raspberry Lemonade bottles nationally across Australia, as well as on the Remedy Kombucha Cola bottles exclusive to Coles and Coles Express from late October.
Fifty cents from every Mo-edition bottle sold will be donated to Movember with funds being directed to raise much-needed funds and awareness for men’s health projects.
Amie Spengler, Marketing Manager, Remedy Kombucha, said that finding a partnership with a focus on mental health following the challenges of 2021 was a “no brainer”.
Along with delivering donations from sales, the team at Remedy hope that the label will provide a “Mo for those who can’t Grow”, with the Mo on the side of the bottle designed specifically for selfies, encouraging both male and female drinkers to voice their support for men’s health via social media.
“After a tough 18-months of lockdowns and social isolation for many Aussies, we want to encourage more Aussie men to reach out when times are tough and start having more open conversations about where they are at with their mental health,” she said.
“At Remedy, we’re big supporters of the importance of gut health, in particular its effect on mental health. There’s a huge and still growing body of research around the gut-brain connection, proving that looking after your gut health can also improve your mental wellbeing.”