The top retail marketers of 2021 were recognised at this year’s Shop! ANZ Retail Marketing Awards with winners across 26 categories.
The awards showcase the ingenuity and success of the Australian and New Zealand retail marketing industry, with entrants awarded gold, silver, and bronze accolades.
Awarded Gold in the Petrol, Convenience and Route category were Red Bull Racers who worked with Boo Group. Closely behind in Silver was the Mentos Modular Countertop Display, and ID POP for Stuart Alexander & Co. Snagging the Bronze award was Extra White for a Brighter Smile, featuring work by 5P Group for Mars Wrigley.
Carla Bridge, General Manager for Shop! ANZ, said 2021 was one of the most difficult years on record for retail marketers, however, the industry had continued to soldier on and step up to the challenges presented.
“2021 proved another difficult year for our industry, but this has not been a deterrent, with Australian retail marketers going above and beyond to deliver for their clients and brands with engaging displays and campaigns.
“It’s been really encouraging to see the way the industry has dug down to continue to produce some of the best work in their field worldwide, and I look forward to seeing what we’ll be able to produce in future years free of some of the burdens of the last 24 months.”
Other notable winners at the awards were Big W Toys for Joy, Nutella Back to School 2021, and L’OR Modular Shopping Solution who took out Gold in the Large or Department Store, Grocery Store (Food) Temporary Display, and Grocery Store (Food) Permanent Display categories respectively.