Nestle has finally conceded to the demands of dark chocolate fans looking for their fix in Kit-Kat form.
The recent release of a new, dual-origin dark chocolate Kit-Kat will no doubt pique the interest of retailers in the same way, looking to capitalise on the ever-growing market of gourmet dark chocolate lovers.
“We went to dark because our consumers were asking for it! It is one of the most requested flavours,” a spokesperson for Nestle said.
Chocolate for the new dark Kit-Kat is sourced from Ecuador and Cote d’Ivoire (Ivory Coast), entirely from sustainable cocoa plantations, and is UTZ certified.
Nestle has warned fans to look out for new Kit-Kat flavours throughout 2017, so get ready for the suppliers to start stocking some exotic strains such as those found in Japanese convenience stores. Green tea Kit-Kat anyone?
Nestle says dark chocolate sales have grown 7.7 per cent by Moving Annual Total, so the company looks sure to continue pursuing that market.
Special Edition Kit-Kat Dark is available at Metcash, Woolworths and Coles.