Nestled conveniently between Brisbane and the Gold Coast, bp Stapylton stands out as a premier destination for travellers seeking a refreshing pit stop. As one of bp’s larger travel centre sites, bp Stapylton is meticulously designed to cater to the diverse needs of both long-distance and short-trip travellers.
The site, which was reopened after 192 days of renovations, features a refreshed wildbean cafe with new made-to-order food options, a Krispy Kreme, McDonalds, Coolabah Tree, Origin Kebabs, and Sushi, as well as a completely new fuel system that will allow more product availability for customers.
Paul Augé, Vice President Mobility and Convenience at bp Australia and New Zealand, was understandably happy with the reopening of the site.
“After months of work to upgrade our site at bp Stapylton, we’re re-opening with an offer that will provide our customers with a more convenient place to re-fuel, pick-up snacks and grab a barista-made coffee on their journeys.”
Augé explained that across Australia, bp is reimagining its retail offering by refreshing its wildbean cafes and providing superior in-store and digital experience its customers.
“Transformations are happening across our biggest travel centre sites this year and we are planning to roll-out store designs that really enhance our customer experience.
“We’re keeping our customers at the heart of everything we do, and we’re committed to providing convenient options and great value.”
Bp Stapylton boasts an impressive array of amenities that cater to a wide range of customers. Whether in a car, truck, caravan, or coach, bp Stapylton has all customers covered with dedicated parking facilities.
The site features a 20-pump car canopy and a 20-pump truck canopy, ensuring quick and efficient refuelling for all vehicle types. For truckers, the site offers B Double Parking and a Truckers Lounge equipped with showers and washing machines, providing a much-needed respite for those long-haul journeys.
Customer-focused
The customer is at the heart of everything bp does, and bp is continuously looking and reimagining from its prior learnings to inform how it can enhance its offering to better serve its customers.
“We’re focused on ensuring our customers can conveniently re-fuel, charge up and pick up delicious on-the-go snacks throughout their journeys. We know that time-poor customers are looking for convenient options, so we are upgrading our sites to offer wildbean cafe food and drinks on-the-go,” said Augé.
For those on the go, bp Stapylton offers an extensive range of grab-and-go options. From cold and hot drinks, including premium barista-made coffee, to made-to-order food such as nachos and chips, customers are spoilt for choice. Packaged sandwiches, hot food like pies and sausage rolls, and grocery items from brands like You Foodz and My Muscle Chef cater to those looking for quick and nutritious meals.
Bp understands that more and more Australians are looking for value in their everyday purchases and are doing what they can to provide that.
“As well as providing quality fuel, barista-made coffee, and convenient on-the-go snacks, bp is providing customers with loyalty programmes that reward them. Our data shows customers are continuing to engage with bp Rewards as they seek to gain greater value from their purchases,” said Augé.
Future proofing
With an eye firmly on the future, innovation is key to bp’s progress, which includes future-proofing its sites as the energy transition takes place, as well as enhancing customer experiences through seamless and frictionless interactions.
“We’re always looking for opportunities to innovate for our customers, as we know our customers are looking for convenience above all else. As the world becomes more technologically advanced, we’re also working to enhance our digital platforms to provide our customers with a seamless experience.
“No matter what happens in the future, we’re committed to providing customers with their end-to-end mobility needs. We know our customers’ habits will change as the energy transition progresses. In the future, we expect customers will spend more time at our sites while charging electric vehicles,” explained Augé.
Another important facet of running an effective business is the relationship between retailer and supplier. Bp values its supplier relationships and works hard to communicate regularly and openly.
“At the end of the day, we’re in this together and we try our best to understand each other’s businesses and needs. Collaboration and communication are the foundation of any successful partnership.”
The reinvigorated bp Stapylton is a shining example of how bp is setting a high standard in convenience retail with its extensive service offering, commitment to customer experience, and innovative approach, but despite this, Augé explains that bp isn’t standing still.
“As change happens across the globe at different rates, we’ll continue to build our retail expertise to meet the needs of customers on the move. We believe convenience is a resilient and growing part of our mobility ecosystem at bp.”
This article originally appeared in the June/July issue of Convenience and Impulse Retailing magazine.
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