Suntory Oceania has released Maximus Zero Sugar Grape, taking advantage of the popularity of the ‘better-for-you’ diet sports drink category.
The new release aligns with the rapidly expanding ‘better-for-you’ diet sports drink category, which has seen significant dollar share growth – from 9.5 per cent to 18.1 per cent of the sports drink market in just three years*.
Lisa Pearce, Head of Hydration and Nutrition at Suntory Beverage and Food Oceania, said they’re thrilled to introduce Australian consumers to Maximus Zero Sugar Grape, a product designed to exceed expectations.
“Maximus Zero Sugar Grape is a product that has been years in the making, capitalising on technological advancements to deliver a delicious, zero sugar option that doesn’t compromise on taste.
“We’ve paid close attention to consumer feedback and the growing demand for low and no sugar beverages, while identifying grape as one of the fastest-growing flavours in the sports drink market.”
Maximus Zero Sugar Grape will be available nationwide in a 1-litre pack size, across independent grocery, petrol and convenience stores from today. It is the second Maximus zero-sugar offering and joins the full Maximus line-up of Zero Sugar Blue, Blue, Red, Grape, Passionfruit, Pine Lime, Lemonade and Lime.
*Circana Australia Grocery Convenience Dollars share of total sports drinks MAT to 04/08/24
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