Coca-Cola has launched the next phase of its campaign in association with LIFT partnering with the AFL. LIFT Hard Hitting Lemon’s marketing campaign centres on the evolution of this partnership, and the drink expanding its range from can and PET bottles to include a premium glass bottle and post-mix. Six months since launching, LIFT Hard […]
LIFT launches new campaign Read More »
Coca-Cola has been called out for funding of health-related research without disclosing it. The British Medical Journal (BMJ) lifted the lid on a covertly funded series of obesity conferences across the United States as a way to push Coca-Cola’s own agenda. BMJ claimed that industry money was used by Coca-Cola in a cover effort to
Coca-Cola responds to deception claims Read More »
Coca-Cola South Pacific has struck a new sponsorship deal, which will see Pump become the official water of the AFL.
Pump to become official AFL water Read More »
Coca-Cola Amatil Limited this week announced that Mr Barry O’Connell will step down from his role as managing director Australian Beverages, to return to Europe.
CCA beverages MD to step down Read More »
Coca-Cola Amatil (CCA) dropped a bombshell yesterday at the 2016 full-year results conference, revealing the company would close and sell the Adelaide bottling plant in 2019.
Coca-Cola drops SA bottling plant Read More »
The Coca-Cola Company intends to continue expansion of its Zero Sugar product brand in Australia this year, as well as in European markets and South Africa.
Coca-Cola global results Read More »
Coca-Cola launched its new, worldwide packaging design, touted as the most significant design change its 130 year history.
Coca-Cola launches new ‘One Brand’ label campaign Read More »
New Fuze Tea campaign to tap into Australian consumers’ obsession with food and will reach around two and a half million consumers with customised video recipes promoted on two of the largest online food properties.
New summer campaign for Fuze Tea Read More »
Coca-Cola range draft soft drinks to be supplied free to ‘Designated Drivers’ at selected licensed venues in NSW and Queensland during December and January.
Designated drivers get free soft drinks this summer Read More »
Street art, social media, influencers and a Classic Coca-Cola Truck part of multi million dollar campaign to build brand love and increase sales this summer.
A Perfect Serve from Coca-Cola as Summer Classic campaign released Read More »
Powerade taps into Aussie love of sports with collectable summer sports-themed packaging.
Powerade to ‘Smash the Sweat’ this summer Read More »
Research supports emerging trend as Cascade introduces four new ‘adult’ flavours.
Coca-Cola announces foray into adult sparkling beverages Read More »
A sneak-peek at the new Coca-Cola label design, and other new products in 2017…
CCA reveals major 2017 innovations Read More »
