Australians love team sport and over 1.7 million over 14 year olds regularly play a team sport. Interestingly regular team sport players are actually 18% more likely than the average Aussie to buy lollies or sweets, according to the latest Roy Morgan Research data.
Around one in three team sport participants (33%) bought lollies in an average four weeks in the year to June 2014, compared with 28% overall. Regular volleyball players have the sweetest teeth (44%), followed by 39% of those playing field hockey, rugby league or cricket.
According to Angela Smith, Group Account Director – Consumer Products, Roy Morgan Research, “Over the last few years we have seen a decrease in the proportion of Aussies buying lollies and sweets, in line with similar downward trends for chocolates, soft drinks, flavoured milks and milk additives such as Milo.
“These results, clearly showing elevated lolly consumption among team sport participants, suggest there could be some really interesting (and uncontested) targeting opportunities for businesses in the ‘glucose’ market.”
Source: Roy Morgan Single Source, July 2013–June 2014, sample =16,809 Australians 14+.