Twisties has announced the launch of a limited-edition flavour, Twisties Caviar, blending the brand’s signature crunch with the sophisticated taste of caviar.
However, the product won’t be available to purchase on convenience store shelves. Instead, it will be exclusively available through a social media giveaway.
Simon Odisho, Twisties Brand Manager, described the release as a bold step for the iconic Australian snack.
“We’re taking Twisties to a whole new level with the launch of Twisties Caviar. People might be asking why we would combine the humble Twistie with one of the most luxurious flavours in the world, and we say to the critics – everyone deserves a bit of luxury in their life.”
The unique flavour is being marketed as a premium snacking experience.
“Our new flavour brings together our famous Twistie and the exquisite taste of caviar into one twisted snacking experience, and we know fans can’t wait to try it,” Odisho added.
Twisties Caviar will not be available for purchase but can be won through a daily giveaway on Twisties’ Instagram and Facebook pages, with more than 30 packs up for grabs each day.
“We want to give our fans the chance to indulge,” Odisho said. “So, get in quick and enter for your chance to be one of the first to get their hands on a packet for free.”
Fans can visit Twisties’ social media channels to participate.
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