Any trip down the grocery aisles or just flicking through the pages of a health magazine will inform you that protein is underpinning the majority of food development right now. Given the rising war against sugar, it is a fair assumption that protein will be an ongoing solution in the world of snacking, and consumer demand for more protein will remain part of a bigger trend of emphasis on health and wellness.
High protein, low carbohydrate diets are therefore the hottest thing since sliced bread, and every food marketer in the known universe appears to want a piece of the protein pie.
It’s easy to understand the excitement. Protein is a potent calorie burner that plays a role in nearly every body function, from building shapely biceps to regulating sleep and boosting immunity; high protein foods take more work to chew and longer to leave your stomach, so you take more time eating (and have more time to register that you’re full). Protein also slows down the release of carbs and fat into your bloodstream. Therefore, protein rich foods may significantly improve satiety which could lead to reduced levels of unhealthy snacking – on high sugar foods, later in the day.
Thing is, eating a steak or a piece of chicken in your car or at your desk at work isn’t exactly realistic, so most of the foods we choose for single fisted consumption are highly processed and lacking in this essential nutrient, like that chocolate bar that we are so fond of!
Enter Aussie Bodies Lo Carb Protein Crunch bar with a difference – low carb, TICK! High Protein, TICK! Taste, BIG TICK! This low carb, crunchy textured bar will debunk any pre-construed ideas of what a protein bar might taste. Designed to satisfy sweet tooth cravings, five choices of flavours are available: Honey Almond, Cranberry with Greek Yoghurt, Blueberry Almond, Rocky Road and Lemon Coconut. Each 40g bar contains no less than 12g of protein and as low as 3g of carb. In addition, each bar also is a good source of fibre to boost your daily needs.
This bar is suitably sized to fit your handbag or sports bag – it act as the perfect commute snack when you are up and about, when you want to ace the 3pm slump without giving in to calorie-heavy indulgence, when you want a pre-workout snack – this bar brings together protein and taste to provide the ultimate on the go protein playground.
As the protein trend continues to evolve, Aussie Bodies, the leading provider of protein bars, beverages and powders in key retail channels, remains abreast with the times and can be counted upon to remain innovative to meet consumer trends of the now and future. So, look out for brand new flavours hitting the shelves in the near future.
