Chris Scudder has been announced as Sales Director of Unpacked by Flybuys, the company’s data division.
Replacing Alex Hunt in the role, Scudder joins from omnichannel marketing company, Skai, with a strong history in growing and managing successful teams that establish sales with agencies and brands direct.
Scudder, who has over 15 years’ experience in digital media and publishing experience, said he is excited to be part of this next growth phase and that the data-led opportunities they can provide for clients is truly unique.
“I am thrilled to be part of the next chapter in the Unpacked by Flybuys story, building on existing partnerships and helping grow new ones – there has never been a more exciting time in this vertical.”
Scudder said that while Covid has disrupted the media landscape, there has never been more appetite to understand consumer behaviour and target consumers with accuracy and at scale.
“With industry leading insights into purchase behaviour, Flybuys’ digital audiences provide marketers highly customised consumer insights – audience activation linked to both online and offline sales attribution – and customer acquisition to grow market share. This product offering positions Unpacked by Flybuys strongly in this rapidly growing market.”
Harley Giles, Chief Product Officer at Flybuys, said Scudder is well placed to continue the work that Hunt has contributed over the past 18 months.
“We look forward to his commencement in leading our brilliant Unpacked by Flybuys go-to-market team to drive an exciting sales trajectory and build momentum for the data division.”