V Energy has announced that V Black, said to be V Energy’s most requested flavour, has returned to Australian shelves.
V Black made its debut in Australia in 2006, quickly becoming a fan favourite with its smooth and invigorating taste, and to date has remained the brand’s most requested flavour return.
Josh Wheeler, Head of Marketing Energy and Transformation at Suntory Beverage and Food Oceania, said they are thrilled to announce the return of the iconic flavour.
“Loyal fans of V Energy have waited patiently for its return, sharing stories with our newer fans about its memorable, now almost mythical taste. Over a decade since it was last available, V Black is regularly referenced on the V Energy social media channels, averaging over five requests a day.
“V Black had a stellar launch in New Zealand, with fans taking to social media to express their delight. We expect an even stronger response in Australia, and to attract new consumers to the category through V Black’s unique taste.”
With NPD fuelling more than 65 per cent of the growth in the category*, the return of V Black is an important addition.
V Black joins the full V Energy range, a line-up that includes Original, Blue, Raspberry Lemonade, Zero Sugar Original, Zero Sugar Blue, and the V Refresh sub-range.
V Black be available in 250 mL and 500 mL formats in convenience stores and 250 mL, 500 mL, and 500 mL 4-packs in supermarkets across Australia from September.
*SOURCE: Total AU Circana scan data Dollars growth YA (MAT 7/7/24)
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