Tatts Group is holding advanced discussions with a number of major players in petrol station convenience stores to sell scratch lottery tickets and daily keno in Victoria from February 2015, after the Victorian Government approved a variation to Tatts’ public lotteries licence in October.
The move follows a decision by Greek group Intralot to end its category 2 public lotteries licence and no longer offer these products for sale in Victoria and Tasmania.
Tatts sells lottery products such as Tattslotto, Powerball and Oz Lotto in Victoria and all states except Western Australia. It has sold non-scratchie lottery products in eight Coles Express stores in Victoria on a trial basis since late 2013.
In the early stages of the Coles Express trial, Tatts said that the stores returned strong sales and did not steal business from nearby newsagents, Tatts’ traditional supplier.
In announcing the new arrangements, Tatts Group managing director and CEO Robbie Cooke said: “We are delighted to have been provided the opportunity to return to selling scratch-its in Victoria along with daily keno. These products are highly complementary with our existing portfolio of lottery games in Victoria, which include the ever popular Tattslotto, Powerball and Oz Lotto.
“This announcement provides 760 plus retail partners in Victoria with an exciting opportunity to join Tatts in selling the same popular range of instants we offer in New South Wales, Queensland, ACT, South Australia, Tasmania and Northern Territory.”
Intralot achieved $51.9 million in sales of scratch-its and daily keno in the financial year ended 30 June 2014.
Tatts said it will be working with Intralot agents to coordinate a seamless transition over the coming months.