VMO’s On-The-Go network has secured advertising rights across 500 Coles Express and Reddy Express convenience stores.
VMO’s acquisition of the TMS Ignite network gives brands access to a strategically placed, high-impact network of digital advertising screens at the entrance to the stores.
Anthony Deeble, Chief Commercial Officer of The Hoyts Group and VMO, said they are thrilled to add another 500 locations to their already solid On-The-Go network.
“Our ongoing investment in the expansion of our network remains a key focus for VMO and we will continue to deliver on our promise of delivering a superior screen network at every opportunity. I’m pleased to partner with Viva Energy and look forward to building upon this solid foundation for success ahead.”
The addition of the TMS Ignite network, means VMO On-The-Go now boasts a comprehensive network of 1,200 locations and more than 4,000 screens, making the VMO On-The-Go network the clear market leader in the retail-convenience segment.
Paul Butler, Managing Director of VMO, said VMO is committed to providing advertisers with the best quality screens and locations available.
“The acquisition of the TMS Ignite network represents a major leap forward in achieving this goal. We are excited to offer brands access to this premier network of petrol and convenience locations, enabling them to connect with consumers in a high-transacting retail environment.”
VMO provides brands with a unique opportunity to engage this high-spending audience at a touchpoint when they are most receptive to advertising messages.
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